Explore Our Services

Explore our range of services designed to help you move forward with confidence, wherever you're headed next.

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Macey Franklin, Franklins of Bham Real Estate Team Birmingham Alabama Luxury service in Mountain Brooke, Hoover, Vestavia

Licensed and Specialized Services

  • Whether you’re purchasing your first home or your forever one, buying in Birmingham requires local insight that goes far beyond online listings.

    We help buyers with:

    • Neighborhood selection based on lifestyle, schools, and long-term value

    • Honest guidance on pricing, competition, and timing

    • Strategic offer preparation and negotiation

    • Clear communication throughout inspections, appraisals, and closing

    Our goal is to help you buy confidently — not just quickly.

  • Selling a home is both a financial and emotional decision. Our approach combines professional marketing with thoughtful preparation to help your property stand out in the market.

    We assist sellers with:

    • Strategic pricing based on current market conditions

    • Professional photography, staging guidance, and marketing exposure

    • Positioning your home to attract the right buyers

    • Strong negotiation and transaction management from listing to closing

    We focus on protecting your equity while creating a seamless selling experience.

  • Moving To or From Birmingham, Alabama

    Relocation is one of our core specialties.

    We regularly work with clients moving to Birmingham from cities like Atlanta, Chicago, Nashville, New York, and beyond, as well as those relocating out of the area.

    Relocating clients need more than listings — they need context, clarity, and honest local insight.

    We help relocation clients with:

    • Comparing Birmingham neighborhoods by safety, lifestyle, and commute

    • Cost-of-living and housing price expectations

    • Virtual consultations and neighborhood overviews

    • Guidance on schools, community feel, and daily life

    • Coordinating timelines across cities and states

    Because we live and work in the communities we serve, we’re able to offer perspective that Google simply can’t.

  • From first-time rental property buyers to seasoned investors, we help clients evaluate opportunities with a long-term perspective.

    Our investment services include:

    • Rental market insight by neighborhood

    • Buy-and-hold strategy guidance

    • Owner-occupied vs investment analysis

    • Portfolio expansion support

    We focus on sustainable investments that align with your financial goals.

  • Building a home brings unique decisions and timelines. We help clients navigate the process with clarity and advocacy from start to finish.

    We assist with:

    • Builder selection and contract review

    • Lot selection and neighborhood considerations

    • Upgrade and design decision guidance

    • Representation throughout construction

    Our role is to ensure your interests are protected every step of the way.

Our Process

At Franklins of Bham, our process is built around one simple belief:
real estate should feel clear, supported, and personal — not rushed or transactional.

As a husband-and-wife real estate team, we work every transaction together, giving our clients the benefit of two experienced Realtors on every move. That means more perspective, more availability, and stronger advocacy from start to finish.

Here’s how we work:

Plan with Purpose

Every client’s story, timeline, and priorities are different. Before we talk strategy, pricing, or listings, we take time to understand:

  • Your goals and concerns

  • Your ideal timeline

  • Your lifestyle needs (now and long-term)

Our clients often tell us this is where they feel the biggest difference — they don’t feel “sold to,” they feel understood.

Collaborate Openly

Once we understand what matters most to you, we build a plan tailored to your situation — not a one-size-fits-all approach.

That may include:

  • Neighborhood guidance based on real, lived experience

  • Pricing and timing strategy grounded in current market conditions

  • A step-by-step roadmap so you always know what’s coming next

Clarity builds confidence, and confidence leads to better decisions.

Communicate Clearly

One of the most common themes in our client reviews is communication — and it’s something we take seriously.

You can expect:

  • Proactive updates (not just reactive responses)

  • Clear explanations of contracts, inspections, and negotiations

  • Honest guidance, even when it’s not the easiest answer

Our goal is for you to never feel in the dark or unsure about where things stand.

Continued Support

For us, the relationship doesn’t end at closing.

We’re here as:

  • A long-term resource for homeownership questions

  • Advisors as your needs change over time

  • Local experts you can trust for future chapters

Many of our clients come back to us again and again — and refer friends and family — because they know we’re in it for the long haul.

Recent Testimonials

5 Star review from married couple who are buying their second home and trying to up size and find good schools and a great Birmingham Alabama family location.

Every chapter. Every season. We’re with you.

5 Stare Review and testimonial praising Macey and Chad Franklin Franklins of Bham LAH Sothebys International Realty and thier professionalism and hard work, leading to a house sale. 
Let’s Work Together

If you're interested in hiring us as your representation, please complete the form with a few details about yourself and your needs. We'll review your message and get back to you within less than 48 hours.

  • Estate Sale, Tim T.

    “Chad and Macey work perfectly with our family in the sale of our parents home. They were there for every up and down of the process. We could not have done it without them. Professional and Competent in every way from the beginning to the end.”